The Setup

“In Good Spirits," an up and coming party brand, sought to revolutionize the cocktail experience for their customers. They envisioned a new product line that would cater to consumers seeking a convenient yet elevated cocktail solution for their gatherings and celebrations. The client aimed to introduce a range of pre-bottled cocktail mixers that would not only simplify the cocktail-making process but also exude sophistication and taste, aligning with their brand ethos.

The Solution

The graphic design solution for the pre-bottled cocktail mixer successfully brought together the enchanting world of Japanese Yokai and the dual meaning of the word spirit. The "Ghostly Elixir" branding exuded an air of mystery and allure, captivating consumers with its fusion of cocktail flavors and mythical spirits.

The Yokai-inspired packaging design stood out prominently on store shelves, appealing to both cocktail enthusiasts and those intrigued by Japanese folklore. The clever play on the word "spirit" not only evoked the essence of the pre-bottled cocktail but also created a memorable and immersive brand experience.

The Services

Sole creative from concept and copywriting to execution and deployment.