The Setup

Kentuckiana Regional Planning & Development Agency (KIPDA) had the issue that their logo was pushing 40 years old with little to no brand equity, plus a non-existent brand identity. 3 divisions of KIPDA also felt silo’d and that there was no cohesion between them

The Solution

Unite all 3 divisions of KIPDA through using a logo and identity that consisted of only 3 simple shapes. These shapes would be the building block of the entire brand identity. Also supplied was an extensive database of custom iconography, social media templates, and more.

The Services

Sole creative from pitch and concept to execution and deployment.